In 2018, I founded Just Farmers Community Interest Company – a groundbreaking communications project for UK agriculture. We help people working in farming and allied industries feel more confident about talking to the media or sharing their story publicly through fully-funded Media Education workshops; while helping journalists and programme makers find independent case studies and interviewees via the Just Farmers website.

Drawing upon two decades of experience in journalism, creative storytelling and media education, I’ve developed a unique training format and now run bespoke Storytelling and Media Education workshops for a huge range of organisations. There are too many to mention but include the Soil Association, Oxford Farming Conference, Oxford Real Farming Conference, National Trust, Society of Agriculture, The Wildlife Trusts, London City Farms, Emergent Generation, Pasture for Life, Yorkshire Agricultural Society, British Growers, Institute of Chartered Foresters and Harper Adams University.

We have a fantastic team of talented Media Educators at Just Farmers, meaning I can call upon a network of freelance communication professionals to run workshops with me, if requested. Here’s a snapshot of what we cover:

• Make Yourself Heard – understanding the news agenda, what makes a story and learning to work constructively with the mainstream media.
• Storytelling & Effective Communication – how to hook your audience, be a ‘good talker’ and get others talking too.
• An Introduction to Radio and/or Podcasting – get up close to the microphone and feel confident about being interviewed or interviewing others.
• How TV is Made – what to expect from a camera crew on location, and get comfortable being filmed.
• Filming on Your Phone – content creation for social media (video, photography or text).
• Take the Fear Out of Writing – finding the right words to tell your story.
• Social Media Surgery – understanding different platforms, and getting the most out of them.

If you would like me to run a workshop for your team, send an enquiry via our website or drop me a line and we’ll set up a call: anna@justfarmers.org or ajnuffield@outlook.com 

TESTIMONIALS

Becky Grove, Project Manager, Creative Communicator & Co-Founder Emergent Generation
“We couldn’t have found a better partner than Anna Jones at Just Farmers to co-develop and host workshops at the 2025
Emergent Generation Summer Gathering. Through thoughtful design and facilitation, 103 young people were equipped with vital tools in listening, storytelling, and communication. The workshops helped bridge perceived divides and offered powerful, personal insights into rural life and identity that many had never encountered before. Participants walked away more confident, more open, and seeing the world through a wider lens.”

Lucy Robbins, Farmer and member of the Regenerative Agriculture Accelerator Programme (RAAP)
“Just Farmers’ media education is valuable, relevant, and human. Everybody was given one-to-one attention, helpful tips and personal encouragement to develop their stories. It was great to learn about the other farmers in the room and useful to get the media insider tips.”

Carrie Moore, Events and Training Officer, Society of Agriculture (previously the Institute of Agricultural Management) 
“Anna Jones from Just Farmers has delivered the ‘Owning Your Story: Presenting and Communicating with Confidence’ module as part of our Farm Management Skills Programme since 2021. Her insights and practical guidance have been invaluable in equipping our attendees with the skills and confidence to communicate effectively – whether engaging with the media, the public, or their own professional networks. From understanding what makes a great story to mastering
interview techniques, this module has been great in helping participants share their voices with impact.”